Indian Institute of Art & Design
The Indian Institute of Art and Design (IIAD) in collaboration with Kingston University, London, offers a creative, studio based education through its three rigorous Bachelor degree programmes in Fashion Design, Interior Architecture & Design, and Communication Design.
Located in New Delhi, the aim of the Institute is to give the students a thorough grounding in indigenous arts, crafts, traditions and the country’s rich history in architectural design while simultaneously developing in them, a sound knowledge of modern technologies from across the globe. The goal is to groom design professionals with unique aesthetic sensibilities to suit the dynamism and competitive standards of the global design industry, be it in the fields of communication designing, fashion designing, or interior designing.
IIAD offer 3 Bachelor Degree Programmes
- B.A. (Hons) Fashion Design
- B.A. (Hons) Interior Architecture & Design
- B.A. (Hons) Communication Design (Graphics, Animation, Multimedia & More)
IIAD Admission Calendar
|Application Forms (Online and Offline) Available||15th October 2017 (Sunday) Onwards|
|Application Deadline||31st March 2018 (Saturday)|
|IIAD Entrance Exam (iDAT)||Second Week of April 2018|
B.A. (Hons) Fashion Design
Fashion Design has always formed the mainstream of global design education. With the proliferation of digital media, easy access to information, economic growth and rise of the ‘aspirational bourgeois’ seeking upward mobility, fashion and luxury are being redefined like never before. Clothing, accessories and lifestyle products aren’t simply being created to fulfil utilitarian needs. Users across the world are seeking increasingly sophisticated aesthetic experiences that address issues of self-expression and self-definition. At the same time, designers from distinct ethnic backgrounds are also seeking global reach and recognition. International Fashion houses and labels are sourcing designers trans-nationally with expertise in varied techniques, crafts, materials and an understanding of global-markets, cultures, and technological innovations in the field. In fact, fashion design has become a profession that lends heavily to allied industries, which is demonstrated by the fact that fashion designers are also being hired by lifestyle brands, websites, and work as design analysts as part of fashion-business intelligence teams and product design teams. Consequently a Bachelor of Fashion Design is one of the most sought after courses around the world. IIAD in collaboration with Kingston University, London, is one of the world-class fashion design institutes in Delhi.
IIAD has a ‘bespoke educational model’ that has a tailor-made approach to the rapidly changing global fashion design business and society at large. This model promotes the cause of design-thinking, balancing the aesthetic, cultural and functional aspects of design. IIAD's Fashion Designing Course focuses equally on creative innovation, technical skill and commercial opportunities. Students are groomed to design for an international audience and establish a cross-cultural reach while ensuring that they also have a thorough grounding in local and indigenous crafts, materials and designs. Graduating student portfolios will reflect eclectic sensibilities with strong visual literacy, meticulous training in craft and design technique, silhouettes, print philosophies, and an ability to adapt to a multi-perspective global fashion market. The program is underpinned with awareness of serious concerns like sustainability, ethics, diversity, better production practices and cultural identities.
True to the fashion design discipline, IIAD’s fashion design course has a ‘bespoke model’ of learning that promotes the cause of design-thinking. The Fashion Design programme offers ample scope for experimentation, movement and exploration of concepts and techniques in which each student wants to specialize and find his/her identity. The aim is to celebrate students’ uniqueness and diversity of crafts and experiences and groom fashion designers with an exuberant and eclectic mix of design philosophies. The Indian Institute of Art and Design promotes and sustains a distinctive pattern of teaching and learning practices. Teaching and learning strategies have developed in close relation to the design subjects, disciplines and the creative industries. The ways in which students develop knowledge and understanding of their subject is equally distinct, with a strong emphasis being placed on studio-based practical design projects. IIAD offers a mentor-driven learning environment, with inter-disciplinary guidance on contemporary fashion and design technology. A spacious, well-lit open studio environment, modern work tools and an experienced faculty collaborate to inspire originality, experimentation and critical thinking process.
Once the students complete their foundation course, they begin their 3-year BA in Fashion Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making. Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Fashion Design curriculum and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.
At IIAD, we are building the capabilities of Fashion Designing students to think conceptually in a way that they are also able to push the boundaries of the creative space of the growing global apparel industry. While they are able to think conceptually and critically, they will also play a part in both domestic and export industries. The emphasis will be on producing designers who see themselves as reflective practitioners of design, sensitive to the human aspect of production and consumption.
The skills developed by a student while pursuing a fashion design course at IIAD would adequately equip him/her to work across various platforms like :-
- Fashion Designing
- Fashion Merchandising
- Visual Merchandising
- Fashion Styling
- Fashion Journalism
- Fashion Forecasting
- Fashion Promotion and PR
- Fashion Retail
- Fashion Designer
- Fashion Merchandiser
- Fashion Illustrator
- Fashion Stylist
- Fashion Journalist
- Fashion Photographer
- Fashion Publicist (PR and Media)
- Costume Designer
- Fashion Consultant
- Production Manager
- Pattern maker
- Fashion Forecaster
- Fashion Curator
- Visual Merchandiser
B.A. (Hons) Interior Architecture & Design
Given our fast-growing urban and rural landscape, IIAD's Interior Architecture and Design Course in Delhi aims to explore the intersection of architecture, conservation, building and design. Our endeavour is to inculcate in students a sound spatial and technical design sense, a thorough knowledge of building materials and lighting and a keen aesthetic, functional and ethical sensitivity to interior and exterior environments.
IIAD offers a practical, interactive learning methodology with a keen emphasis on mentoring by faculty and industry experts. Instructive modules include conceptual and structural development, foundation design and surface materials application. Studio and on-site projects are assigned throughout the year and practical internships offered to graduates of the BA Interior Architecture and Design Degree.
The Interior Architecture Degree teaches the students to produce a coordinated and harmonious whole in which the architecture, site, function, and visual aspects of the interior are unified. They also learn about harmony of colour, texture, lighting, scale, and proportion. The students learn to express joy, gaiety and excitement and to aim at people's hearts and not just their minds.
Architects essentially deal with spaces - they effectively manipulate space to accommodate the (human) activity that is to take place there. An interior architect is more concerned with the interior spaces and focuses on how it is meant to be inhabited, how it will be used and what will be the experience while using it. The aesthetics involved in Interior Designing are a bit more nuanced than those pertinent to exterior composition. So, students are trained to explore and discover creative solutions to optimise the interior built environment. Many a time the user knows what they want as an end product, but need assistance in how to achieve it and convert a vision into visuals. Interior Architecture and Interior Designing demands having knowledge of, but not limited to, an understanding of function, knowledge of aesthetics and an understanding of materials, products, textures, fabrics, colour, lighting and other factors that go into creating the atmosphere and mood of specific environments.
The skills developed by a student while pursuing a course in Interior Architecture and Design at IIAD would adequately equip him/her to work across various platforms like :-
- Residential Design (homes, apartment complexes, community living complexes, etc.)
- Workplace/Office Design (offices and commercial workspaces)
- Commercial Space Design (malls, multiplexes, hotels, etc.)
- Institutional/Public Space Design (educational institutions, hospitals, museums, airports, etc.)
- Temporary Exhibition Design
- Set Design (Film & Theatre)
- Building Information Modelling (BIM)
- Furniture, Fixtures and Equipment (FF&E) Design
- Project management for Real Estate projects
- Visual Design for Interior Designing Companies
- Institutional Space Designer
- Workplace Designer
- Residential Space Designer
- Commercial Space Designer
- Exhibition Designer
- Set Designer
B.A. (Hons) Communication Design (Graphics, Animation, Multimedia & More)
The virtual and physical spaces enveloping us are being pervaded by various forms of technologies, media and messages across geographies. Out of this confluence has emerged a dynamic field of work - Communication Design. Whether it is a mobile shopping app, a TV advertisement, a chocolate wrapper, a movie poster, a website, a video-game, or a social-media platform, all are manifestations of Communication Design. The Communication Design degree at IIAD equips students to create and manipulate various media to convey messages that are effective, appropriate, aesthetic, and contextually relevant to appeal to the audience or user. Students use their training in visual, digital and technical literacy in Graphics, Animation, Film, Video, Photography, User Interface Design and Multimedia Applications that enable communication creation, dissemination and assimilation.
Instruction leans towards mentorship by industry experts, with a special emphasis on conceptual development and cutting-edge technological/digital training. We hope to encourage passion, artistic flair and an eye for technical precision in our graduates, along with a versatile adaptability to the opportunities and challenges of this dynamic emerging industry.
Once the students complete their foundation course, they begin their 3-year education in Communication Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making. Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Communication Design courses and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.
Communication Design is about transferring of an idea, a message, a ‘call to action’ through visuals. The written word, moving graphics and interface help communicate this message to the client/audience.
After graduating in Communication Design from IIAD, a student would be adept at :-
The skills developed by a student while pursuing a course in Communication Design at IIAD would adequately equip him/her to work across various platforms like :-
- Film and Animation Studios
- Television Broadcast Networks
- Corporate Media Houses
- Web/Multimedia Application Companies
- Print/Publishing Enterprises
- Advertising and Branding
- Communication Events
- User Interface (UI) and User Experience (UX) Designing
- Film / Theatre / Television
- Branding and Advertising
- Publication Design
- UX and UI Design (Gaming and Apps)
- Exhibition / Experience Design
Who is Eligible to Apply ?
Candidates must have passed the CBSE/ISC/IB (or any other equivalent board) 10+2 examination in any discipline. Candidates who have recently appeared for the examination and are awaiting their results may also apply.
How to Apply ?
Online Applications :-
Online applicants are required to submit their applications through the IIAD admissions portal www.applytoiiad.com
The online application fee payment of Rs.2,000/- must be made through credit/debit/netbanking facilities of all major banks. The application fee can also be paid in cash or through a demand draft for Rs.2,000/- in the name of : Teamwork Education Foundation, Payable at New Delhi. Mention your name, application form number and cell phone/contact number on the back of the demand draft. The 'Statement of Purpose' essays should be clearly typed, and submitted with the completed application form.
Offline Applications :-
The application form and brochure is also available at select outlets at a fee of Rs.2,000/-. If this fee is paid at the time of purchase from any outlet, the fee need not be paid again at the time of application submission. The application fee can be paid in cash or through a demand draft for Rs. 2,000/- in the name of : Teamwork Education Foundation, Payable at New Delhi Mention your name, application form number and cell phone/contact number on the back of the demand draft. Also, mention your payment details on Page 4 of the application form. Copy of Receipt to be attached. Form also avaliable at AFA Centres, Buy top institute online form here
Applicant Evaluation Process -
The IIAD follows a TWO-STEP evaluation procedure for admission to its courses. Candidates will have to clear :
- The IIAD Design Aptitude Test (iDAT)
- A comprehensive interview and portfolio assessment before our panel of art and design professionals
- Students applying for Interior Architecture & Design can be exempted from the iDAT written test based on their NATA score. Should they attain the required cut off score they will progress directly for their Portfolio Assessment and Interview.
What is the iDAT examination?
The iDAT is a mandatory two hours and thirty minutes test for all applicants, and consists of two sections : Section A on Logical Reasoning and Section B on Creative Thinking and Problem Solving. The examination will be administered at prescribed testing centres only.
The IIAD Admission Committee will review each student's aptitude for observation, drawing and design skills, imaginative and creative expression, and visual and communication strengths.
Test papers and answer sheets will be supplied by the IIAD Examination Centre on the day of testing.