Fashion Communication as a career is one of the trending fields for aspirants who want to grow in the fashion industry. Currently, the fashion industry is growing by leaps and bounds, with numerous Indian brands coming up with big names in the international arena.
What is Fashion Communication?
The concept of fashion communication refers to the various forms of communication that are used to describe and communicate the various facets of fashion and lifestyle. These include branding, advertisement, fashion journalism, and visual merchandising. Aside from being about the design of clothes, fashion also supports other areas of work such as art direction, marketing, and PR.
In India, fashion communication is a relatively new field that supports the various facets of the fashion industry.
As the world’s fashion industry continues to evolve, it is essential that the brand’s identity is brought to life through the use of fashion communication. This process involves the creation of various visual and verbal communication pieces that help the brand stand out from the crowd.
Due to the pandemic, consumers have been able to identify and differentiate between essential products from their wants. This has resulted in a decline in their spending pattern.
The rise of fashion communication has accelerated the importance of marketing to consumers, as it helps them to buy their products and create a desire in them. It also helps in developing strategies to market their products.
The rise of fashion communication has allowed people to appreciate its role in capturing the cognitive capabilities of the consumers.
Aside from having the necessary technical skills, one also needs to have a passion for creative and technical fields in order to be successful in fashion communication. Due to the evolution of the industry and the rise of digital tools, fashion communication has become more widely acknowledged.
Importance of Fashion Communication in the industry
Communication skills are very important for fashion brands as they need to reach out to their customers. This is where a professional can help them develop effective strategies and designs. Aside from designing portfolios, a professional can also perform other tasks such as exhibit designing and graphic designing.
Aside from fashion, the communication field also includes other areas such as event design and typography. Retail space design is also a vital part of fashion communication.
Communication is an essential part of every industry and field. There are various categories that can be understood about the role of communication in the industry.
Aside from being able to present yourself and your work, communication skills are also very important in order to gain the confidence and respect of others. Having the proper skills can help you stand out from the crowd and attract potential clients.
Having the proper skills and confidence in fashion design can help you stand out from the crowd and attract potential clients. Also, keep in mind that in order to secure good internships and jobs, you need to market yourself.
One of the most crucial functions of the fashion industry is networking, which is a process that involves meeting and interacting with various people. Aside from being able to network, good communication skills are also required in order to build and maintain a successful business.
Social media has become a major part of the fashion industry and is very important in order to reach out to the masses. It can be very helpful for people aspiring to become a fashion designer to use it as a marketing tool.
Despite the evolution of social media, manual networking is still an essential part of the fashion industry. It is very important that you take advantage of every opportunity that comes your way.
One of the most essential skills that a fashion designer needs is communication. Due to the increasing number of schools offering formal curriculums, this discipline has become a part of the industry. This allows students to develop their skills and knowledge in this field.
Aside from communication, students also have the opportunity to learn about photography and creative writing. This discipline is also included in the curriculums of fashion schools and institutes. This ensures that students are equipped with the necessary skills to excel in the fashion industry.
Fashion Communication Eligibility Criteria
- Fashion Communication can be pursued at the bachelor’s degree level by those who have completed their 10+2 in any discipline.
- Candidates who have completed a bachelor’s degree in Fashion Communication are eligible to pursue master’s and doctorate degrees in Fashion Communication in Indian and international universities.
Learn more about the NIFT Entrance and it’s eligibility
Top Fashion Communication Colleges / Universities in India:
- Bangalore’s National Institute of Fashion Technology
- New Delhi’s National Institute of Fashion Technology
- Mumbai’s National Institute of Fashion Technology
- Chennai’s National Institute of Fashion Technology
- Symbiosis Institute of Design
Scope in Fashion Communication
The fashion industry is now an open platform for people with the necessary skills and knowledge to get into the industry. It’s a creative space that allows people to experiment with their ideas without any constraints.
The fashion industry is an unconventional space that is constantly evolving. This is a great opportunity for people with the necessary skills to take risks.
This course aims to introduce students to the principles of design and how to apply them to solve problems. It also provides an opportunity to develop new skills in the field of creative processes.
This course is designed for students who are interested in working in the fashion and lifestyle industry. It features various areas such as visual merchandising, retail experience design, photography, styling, and advertising.
This course focuses on students’ studies in graphic design, packaging, photography, and fashion event production.
- Fashion Designer
- Graphic Designer
- Fashion Journalist
- Professor
- Design Assistant
- Fashion Assistant
- Fashion Marketing
- Manager
- Fashion Editor
- Fashion Photographer
- Art Director
Conclusion
An aspiring fashion communication professional can find various roles within the industry, such as a fashion journalist, visual merchandiser, photographer, public relations, and marketing professional. The rise of digital technology has opened up new career opportunities in this field.
Aside from these roles, an individual can also find freelance work in the field of fashion communication. The rise of digital technology has also opened up new career opportunities in this field, such as virtual reality and artificial intelligence.
The increasing purchasing power of India’s population has led to the country’s growing interest in fashion communication.
Role of AFA in shaping your career in Fashion Communication
The Academy of Fashion and Art is well-known for its dedication to assisting prospective students in determining their professional goals and providing them with assistance, mentor guidance, study materials, feedback, and comprehensive courses. We have various modules for both offline as well as Online Classes customized especially keeping in mind students’ learning comfort. Special group activity training for NIFT Situation Test and NID Studio Test. The goal is to assist students in getting the greatest possible preparation. In addition, to assist them in advancing their careers by raising awareness about lucrative design opportunities.