Any product that sells today, sells because of the story behind it. Of course there is technology & design that plays its role. But now-a-days, the competitions is on a super rise. Newer products with newer technology & better designs; day-by-day. So, what comes in distinguishing. There are two things:
1. And old name, a legacy you trust. And that is its story.
2. Your new story.
Take for example, you buy a Louis Vuitton, because it’s the brand value, you want to be seen in an LV, & the brand logo does all the work for you. Then, you buy a Unilever because it tells you that a share of what you spend shall go towards girl education or similar causes.
Here, the point is that you need not necessarily have a social cause, but something that gets your consumer’s attention. You might be making a product for which your inspiration is water, but if you go & straight away say that it is water-inspired, there are rare chances people might want it, because there are many others who can do it the same way & probably better than you do it. But if you twist the tale a bit & say that you are inspired by ‘water current’ or ‘fluidity’,etc. Chances are you might hit it bang on, because there wouldn’t be anybody who does it the way you do it. Now that product becomes a product of your intellect. Of you! It has a sense of oneness & people are going to buy your story.