As designers, we all need to be well aware of whatís going around? What are the latest developments, latest trends, latest collections. We are in a field in which all the work that we do affects/influences others and also, this goes for us too! We too need to keep ourselves updated on what is trending! Thus, it becomes imperative that we read and get to know about what are the leaders, the competitors in our field doing! First, looking at the magazines we easily get to know what are the ongoing, incoming or predictive trends! These magazines also carry interviews of great people who are doing well in our field. The suggestions, mantras that these people give come from great experience and learning. To be successful in any field, it is really important that we learn from otherís mistakes. Make new mistakes for yourself, but itíll be a wastage of time and money to repeat the mistakes that people have already done.
Also, you get business ideas from reading. There are a lot of advertising, marketing ideas in these medias available that may inspire you! As said, reading is always a good habit, true, it is. Sop, be updated, through any way but be updated!