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Branding

Branding

As would-be design professionals & artists, our ultimate aim is to see our names to things, to our creations. Which is where a solid branding comes to play. People like & share things instantly in this modern world, a lot of times, without your knowledge. From pictures, videos, caricatures, poems to any & everything is shared. Once, on the internet, almost everything is accessible.

Now, we crave for that attention & recognition. And recognition happens, when your mark/name is on your work. Hence, it is imperative today, that before an upload, you put your name to it.

Branding is simple & easy. Its a matter of putting a logo to your creations, and a logo can be your name too. Well, that’s how it is in most of the cases. While in the remaining the organisation you are working for buys the rights from you & hence, it is the organisation’s name that goes on to things, which is mutually agreed.

Now, the basics of branding that we know , is about putting a signature to your work. With advancement in technology, a lot of cheating & mishandling of your property ( your work in this case) can also take place, but that should not bother you as when you put a logo or trademark. The law favours proof & if you can show that you were the first one to produce the work, the law shall favour you & the infringer might have to pay for your loss ( financial & moral ) too.

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