Bata became every Indian’s first known footwear brand from his/her childhood. The brand each student wants to wear for his/her schooldays. Known to have established an image for quality & finesse, Bata is a global fashion brand making shoes & accessories.
The BATA ideology has its roots in durability & style. Being a family owned business, the brand runs high on maintaining the traditions of fine shoe making, combining comfort with latest fashions & trends
. Bata has occupied an image in the heart of every Indian. The products are extremely affordable & offer quality. Bata has made a special space for itself by reaching all levels of people. It does not only have its outlets & showrooms in big cities, but also reaches to the local masses by its outlets spread all over the country & also by selling through dealers & retailers. It is maintained that the staff present at the stores is kind & approachable with customers ranging from aged loyal client to young choosy kids & the staff is well adapted & not high headed to handle them all. Very well suiting the statement that the company makes, “We are International & local”.
We hardly see any big advertising efforts made by the brand as it is well established & has a loyal customer base, wherein their main aim is not celebrating expensive campaigns but silently being the needs of their customer & satisfying them with determination.
Bata further has various brands such as Marie Claire, Bata COMFIT, bubblegummers which cater to its various kinds of customers, each offering some unique product. Each season they create product ranges that are in trend with its classic, all-season products.
The brand high supports ‘sustainability’. It is one of the key factors leading its product development. Not only does the brand strive to maintain high shoe making standards but also works to establish & maintain a code of conduct for its suppliers & business partners. The aim is to improve the lives of its customers, employees, suppliers & communities in the developed & the developing countries for the current generation & the generations to come. Such is the conscience & ideology, that it works today with keeping tomorrow in mind.
Today, after 13 decades of providing its customers with the best quality products, Bata stands as a self sufficient brand which is diversifying to further reach its different customer segments. However one thing that has remained constant over the years is the quality standards maintained to perfection. Not only is their innovation in the production & design but also in its business models in reaching customers everywhere & further adapting to their needs & wants.
Bata continues to be in the heart of every Indian as the brand that satisfies them with evolving technologies in the art of shoe making, carefully packaging style & comfort together!