Aesthetics is the beauty quotient of anything. It is the way the thing (painting, instillation, piece of architecture, illustration or any form of art) appears to the human eyes, it is the soothing effect it offers! Take for example, the way a picture is photographed gives its experience to us, we may find it too loud or peaceful or sympathetic; it is all in the hands of the photographer as to what feelings he wants to evoke, what experience does he offer to his audiences. Thus, aesthetics is one of the most important factors for people in the art field, all patrons of art- Leonardo da Vinci, Vincent Van Gogh Seurat, Cezanne etc. All were in tune with aesthetics being the reason when you look at the Monalisa or The Impression Sunrise or The Starry Night, you do not feel that it is hurting, you just tend to mix with the artist’s emotions and hours can pass by looking at just one painting.
The point is that as students of art and design, it becomes a necessity for us to understand that aesthetics is one thing that we need to take utmost care of. And then there are times when the art or the work is not perfect but the aesthetics are so good that the lookers tend to be awed and then your handwork does not matter much but your end result!
People in art/design colleges are not just looking for people with excellent skills but also for people who have an eye for deciding as to what soothes the eye and what is visually appealing! The point is, we just do not have to rub our skills to the best but also to check out for what we are doing is leaving what effect on the mind of the onlooker. And also since we cater to our clients, we need to know what their taste is and work accordingly.
For those who are NIFT aspirants, the key is that NIFT is all about aesthetics and the beauty, there are chances that your product( for eg.) might lack in the great brilliant idea, but that it is so beautiful that the faculty gets blinded to like it and similar for the entrance exams. So, look out for beautiful pieces, take inspirations, analyze your work and act smart!