NORTH DELHI

FD-4, 3RD FLOOR,
NEAR PITAMPURA METRO STATION, PITAMPURA. NEW DELHI - 110088.
Ph:09312166762, 09990439856

SOUTH DELHI

SOUTH EX – F 18, SOUTHEX PART 1 , FIRST FLOOR MC DONALDS LANE, NEW DELHI-110049
Ph: 09582777652, 09313893193

WEST DELHI

B-1/628, MAIN NAJAFGARH ROAD,
3RD FLOOR, JANAKPURI. NEW DELHI-110058.
Ph:09582217771, 01145076103

EAST DELHI

16, SHANKAR VIHAR, 3RD FLOOR, NEAR PREET VIHAR NEW DELHI-110092.
Ph: 09582777635, 09350315323

KINGSWAY CAMP DELHI

2510, HUDSON LANE, KINGSWAY CAMP, NEAR GTB NAGAR METRO STATION, NEW DELHI-110009
Ph-09582777834,

PARK STREET KOLKATA

75-C, 6th FLOOR, ABOVE TITAN WORLD SHOWROOM, PARK STREET KOLKATA-700016
Ph:08584969355, 07044990643

SALT LAKE KOLKATA

BG-43, NEAR SWIMMING POOL, SALT LAKE, SECTOR II, KOLKATA-700046
Ph:07044990643, 08584969355

LUCKNOW

2-A, HASAN BUILDING, 2ND FLOOR, HABIBULLAH ESTATEHAZRAT GANJ LUCKNOW-226001
Ph:8953793950, 05224016481

PATNA

601, VERMA CENTER BORING ROAD PATNA PIN - 800001
Ph-09308080044, 09582217772

JAIPUR ( RAJASTHAN )

28, GURUNANAK PURA,
RAJA PARK, JAIPUR,
RAJASTHAN 302004.
Ph:09251465650, 09990439856

JAMSHEDPUR ( JHARKHAND )

52, 3RD FLOOR, LANDMARK
BUILDING, THAKURBARI ROAD,
SAKCHI, JHARKHAND 831001.
Ph:09939712245, 09990439856

Our Centres
Our Centres

AESTHETICS

AESTHETICS

Aesthetics is the beauty quotient of anything. It is the way the thing (painting, instillation, piece of architecture, illustration or any form of art) appears to the human eyes, it is the soothing effect it offers! Take for example, the way a picture is photographed gives its experience to us, we may find it too loud or peaceful or sympathetic; it is all in the hands of the photographer as to what feelings he wants to evoke, what experience does he offer to his audiences. Thus, aesthetics is one of the most important factors for people in the art field, all patrons of art- Leonardo da Vinci, Vincent Van Gogh Seurat, Cezanne etc. All were in tune with aesthetics being the reason when you look at the Monalisa or The Impression Sunrise or The Starry Night, you do not feel that it is hurting, you just tend to mix with the artist’s emotions and hours can pass by looking at just one painting.

The point is that as students of art and design, it becomes a necessity for us to understand that aesthetics is one thing that we need to take utmost care of. And then there are times when the art or the work is not perfect but the aesthetics are so good that the lookers tend to be awed and then your handwork does not matter much but your end result!

People in art/design colleges are not just looking for people with excellent skills but also for people who have an eye for deciding as to what soothes the eye and what is visually appealing! The point is, we just do not have to rub our skills to the best but also to check out for what we are doing is leaving what effect on the mind of the onlooker. And also since we cater to our clients, we need to know what their taste is and work accordingly.

For those who are NIFT aspirants, the key is that NIFT is all about aesthetics and the beauty, there are chances that your product( for eg.) might lack in the great brilliant idea, but that it is so beautiful that the faculty gets blinded to like it and similar for the entrance exams. So, look out for beautiful pieces, take inspirations, analyze your work and act smart!
 

Share this post

X