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Ads/Billboards

Ads/Billboards

Advertising has lately emerged as a very promising field. With most of our buying list comprising of the products that have the most appealing adds. The advertising industry is on a boom. Sand what is takes to sell a product is just one solid idea! The execution, arrangements etc. Can be done by others, and the idea earns. But the field is a highly highly competitive one. One rotten idea cannot go. The competition is very tough. And with new and young genX people flooding in with some of the most brilliant ideas. You need to have some USP. Graphics these days are a big help. But not only motion ads, billboards are also a big opportunity. With billboards having the reach of the smallest to the uppermost sections of the society, a considerable amount of money is being invested in them. Now-a-days, a new concept is of 3D ads. And the best part is that there are no restrictions to advertising, starting from a hoarding over a shop, to an electricity pole to the garden bench. If you have a great idea, the space is yours. Simple ideas but with a strong grip on the audience and an impact on the buyer is what is required. 


The two ads shown above are different approaches to reaching out for your target customer. And the target customer is one of the most important factors. You need to understand who you are catering to and who the buyer is. Often we see toothbrushes with Mickey Mouse. What has Mickey Mouse got to do with a toothbrush or brushing, but the product is for a child and cartoons are the best way to capture him. Thus, we have the toothbrushes with toons and bunnies and what not. So, there is a lot scope and a very promising career ahead in this industry. The key is to sell. How, is up to you!

 

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